The official logo of podcasts
The word podcats is a contraction of "Ipod" and "broadcast".
The term was created by Adam Curry, and is used in the common language. It does not belong to a brand.
A podcast is a multimedia file distributed over the Internet using syndication feeds, for playback on mobile devices and personal computers. The host or author of a podcast is often called a podcaster.
Though podcasters' web sites may also offer direct download or streaming of their content, a podcast is distinguished from other digital audio formats by its ability to be downloaded automatically using software capable of reading feed formats such as RSS or Atom.
A podcast is different from radio broadcast because the diffusion is from one to one, and not one to the mass. So we can say that podcast are new direct marketing tools.
You can download Podcast in iTunes.
Donwload podcasts
